In the world of tech, every business owner, big or small, should have a clue on how to grow their
Expanding your audience base enlarges your marketing footprint and give a huge payback.
Many small businesses often overlook the need for digital marketing, citing the unfounded claim that digital space is an exclusion for big enterprises and not for them, but this is not true.
People will always turn to search engines for help no matter what they are looking for.
To better place your business for fair competition, you need a solid digital marketing campaign. Search engine optimization plays a critical role in this.
Over time, digital marketing has grown tremendously. The growth has given rise to numerous channels through which you can run your digital business campaigns. With many strategies at your disposal, it is good to do your homework in identifying the best fit for your business. Of which, SEO is markedly the best alternative.
Rami Al-zayat- Unsplash
Let us assume you are searching for the best gaming laptop below $100. After keying your
keywords and initiating a search query, you likely click or pick an item on the first page of
your search result.
What does this tell you about the nature of the internet? People subconsciously chose items on the first page. Research has it that over 25% of people click the first search results and a whopping 75% will not go beyond the first page.
It then means, to get a click and subsequent conversions, you need to fight for the first slots on the search result page. The process of enhancing the visibility of a webpage is what we refer to as search engine optimization (SEO). SEO can feel intimidating for businesses that are just starting it out in digital marketing or those who have just established their websites.
However, it doesn’t have to be.
And if you have some knowledge under your belt, it can be an advantage on your side, but the SEO landscape, like most technologies, is not static.
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In addition to SEO skills, we offer technical help in digital marketing and email marketing. Our mission is to transform social media, email and digital marketing landscapes.
SEO marketing is a process for optimizing your website to attract unpaid traffic from search
engines. It involves initiating changes to your content and website design to make it more
attractive to search engines. SEO can be a complex idea for first-time learners. If you are
encountering the term for SEO for the first time or have no clue what it is all about, I
will recommend an expert’s help.
Get a free 30mins consultation via our website, get a quote or join our Digital Marketing Strategy Agency in Ontario to learn more from our onsite home page.
Essentially search engines want to provide the best user experience for the users. To
achieve this, the engines crawl and scan through websites:
Website design and great content contribute significantly to the relevance of any webpage. So, by creating more engaging and SEO focuses content, you increase your chances of getting noticed.
Now that we have defined and exemplified how SEO works, perhaps it is appropriate to
look at what it takes to be successful at SEO.
Yes, SEO works when we follow the correct procedure and implementation plan. With this, anyone can get the required result.
But what is this that you must do in your implementation plan?
Search engines do not share details about how their algorithms work to ran sites. But even with this, we do have a pretty understanding of how search engine ranking works.
However, considering their complexities, we will not venture into their nitty-gritty
details. I have summarised the processes involved into the following quick read
To make SEO successful, you need to:
These are the essential SEO tips that all website owners need to learn.
Alternatively, at our Digital
Marketing Company in Ontario, we offer Real-world experiences in a digital
Get to learn more about what is needed and how to implement it from our onsite home page.
In short, researching and coming up with quality content that adds value to your
visitors is mandatory and requires an investment.
You can do it on your own, which takes time, or you can choose to use money by hiring a digital marketing agency to create content for you.
Millions of internet users post billions of posts every other day. With
billions and millions of posts published online, it tough to stand out from
the crowd. But even with the challenge, you have to if you intend to make a
meaningful impact in your digital marketing strategy.
SEO comes in handy. You could have the most excellent website and excellent content, but you will fail in your endeavor without SEO. So far, we have seen that search engines work on an algorithm that ensures that only high-quality, optimized pages rank high.
SEO is the only organic magic that can get you on top of the Search engine pages.
Now that we have the general image of what SEO is all about. I will look
at what is new in the field this year. Are there new tricks? Have the
search engines changed how they rank in 2021?
How search engine ranking works has relatively remained the same over time. However, it should not be an excuse to sideline the technological advances affecting SEO yearly.
Google just announced its algorithm updates that will take effect this March or May. It is important to familiarise oneself with these changes and prepare for the impact they cause on your business. So, how can digital marketing add value to your business?
Here are the critical most outstanding search engine optimization trends and changes in 2021.
Page experience is usually about how visitors interact with a
Google measures page experience on a number of factors, including HTTPS, safe browsing, and mobile-friendliness. Even though the idea of page experience is not new in SEO, google seeks to introduce what they describe as core web vitals into it.
The core web vitals will include a web page experience metric: largest contentful paint, first input delay, and cumulative layout shift.
The three will measure the loading speed, interactivity, and visual stability. A high score will mean a high page experience and subsequently will increase a site’s chance of getting noticed by the Search engines.
Google has been using this feature for the last several
years. Google has been rolling out the feature in its effort
to moving to a mobile-first indexing scheme.
The final feature came out this March. This will have an impact on the way websites rank.
To be on the safer side, give the following guideline for a stable transition:
What is more? Voice search is gaining prominence. Google is
trying to introduce Microdata and snippets. UX SEO is
gaining a new definition. Lastly, the internet is
continuously moving from textual to non-textual content.
Don’t miss out! Check our home page for a free consultation and Real-world experiences in the digital space.
Credit: Stephen Dawson
In today’s web-based market, search engine optimization
(SEO) ranks high as the most effective, most convenient,
and cost-effective way of driving traffic to websites
and gaining traction on the prospective audience.
For businesses with limited budgets, SEO comes in handy when facing competition from well-established brands out there. SEO allows you to structure your websites and other marketing platforms to build traffic via organic search instead of paid traffic available through advertisement.
o most people, SEO marketing is never an
afterthought. It is the building block on which all
sustainable businesses are built.
There is simply no business and particularly online business, that can do without search engine optimization. Of what essence is it to create a website or run social media campaigns without traffic generation?
Everything starts with SEO. In particular, SEO can help transform your business because:
SEO is an inbound marketing strategy; unlike
outbound strategies that reach out to prospects
whether they want it or not, SEO is designed to make
you access when needed.
Once you create a page that search engines consider worthy of directing users to, you can certainly be assured of traffic.
It is, however, not usually the case. SEO is often all about improving user experiences. This means that besides a sparkling design, site speed, and mobile-friendliness, search engines are always on the lookout for quality content.
New customers: SEO goes
beyond traditional search engines such as
Google, Bing, Yahoo, and the rest. It extends
into social media platforms and mini search
engines such as YouTube.
A cumulative and effective SEO service then translates to a broader audience and a higher conversion rate than other mediums. Typically, traditional marketing sees a conversion rate of 1.7 percent, while Search engine optimization leads with more than 14.6 percent conversion.
What most people do not pay attention to or ignore paid ads: many people perceive ads as distractors and tend to assume them anyway. That implies that you stand chances of receiving clicks if the website shows up on the first-page internet search query.
Most people tend to forget the critical link
between social media and SEO. Incorporating
and adding your social media channel to your
website adds value to your lead generation
Every time you post and people like share, retweet, or comment, google takes notice. Subsequently, as your ranking rise, more exposure comes on the way, which translates to more conversions.
In summary, in this piece, we have talked about search engine optimization and how it can help you expand your audience base. Do you have an SEO strategy for your business? What is your experience with SEO?
Our Digital Marketing Company in Ontario combines technical skills with creative digital marketing and email marketing and engaging content skills.
We work with businesses of all sizes. Please share your experience with us at creativebanglab.com. We are also willing to help with any technicalities.